The Challenge:
Most small business owners know they need branding and marketing systems, but they don’t have time to figure it out—let alone deal with AI tools that just add to the chaos.

The Approach:
I launched Catalyst Pulse to solve that gap. I built:

• A lean brand consulting offer focused on clarity, systems, and AI integration

• Custom processes for brand audits, messaging development, and marketing automation

• Tools and templates for clients: from email campaign frameworks to AI-driven content generators

• My own internal systems for project management, client onboarding, and service delivery

The Outcome:

• Helped clients across real estate, construction, and professional services get clearer messaging, cleaner systems, and better-looking brands

• Developed and tested marketing offers like the “Pulse Check” and “Pulse Engine”

• Built repeatable processes that clients could run with, no extra team required