The Challenge:
A successful local home builder with zero brand presence and no systems for handling leads, projects, or marketing. Everything ran through text threads and word of mouth—no structure, no scale.

The Approach:
I built out everything from the ground up:

• Full brand design: logo, website, messaging, social templates

• AI chatbot setup: automated lead capture and simple CRM management

• Asana buildout: project management systems for jobs, sales, and marketing

• Process documentation: so the team could keep things running without reinventing the wheel

The Outcome:

• Consistent lead flow through web and chatbot

• Centralized project management via Asana

• A brand that actually reflected the company’s quality and values

• Marketing systems the team could manage without needing extra hires